The art of eye appeal gets everything going. Top sign designers have long recognized that technical skills and tricks may be worthless without first developing a strong layout.

The book covers design theories and analytical skills that can be applied to any project, not just signs. Includes over 80 illustrations and 13 hand-lettered alphabets. It also discusses format, copy, and appropriate images.

Mastering Layout - On the Art of Eye Appeal

Item No. Description List Sale Availability
MCK-BOOK-ML Mastering Layout $30.00 $27.00 In stock