The art of eye appeal gets everything going. Top sign designers have long recognized that technical skills and tricks may be worthless without first developing a strong layout.
The book covers design theories and analytical skills that can be applied to any project, not just signs. Includes over 80 illustrations and 13 hand-lettered alphabets. It also discusses format, copy, and appropriate images.
| Item No. | Description | List | Sale | Availability | |
|---|---|---|---|---|---|
| MCK-BOOK-ML | Mastering Layout | $30.00 | $27.00 | In stock |